Tim Horsch
President-UNG
Founder - Pioneer Sales Group, Inc.
Tim founded Pioneer Sales Group in 1994. He graduated from The University of St Thomas, and then spent six year selling Hilti Tools, three years selling Greenlee tools, three years selling for Border States Electric – Minneapolis and since 1994 selling for and managing Pioneer Sales Group. Tim has 38 years developing industry relationships and calls on distributors, contractors, commercial, institutional and industrial accounts while managing part of MSP and North/South Dakota
Joe Stone
President - Rocky Mountain Region - ASA Electrical
Joe entered the electrical industry in 2013 at ASA Electrical has worked Inside Sales, Outside Sales, and Sales Management before becoming President of the Rocky Mountain region. Before moving careers into electrical, Joe was a professional chef with a Culinary Arts degree from The Art Institute of Colorado. Those years running kitchens developed a strong sense of urgency, ability to manage people as well as P&L, and meticulous standards for the quality of work put out by his team. The experience in the electrical industry thus far has been centered around strategy, relationships and integrity. Outside of work, Joe enjoys golfing, cooking and spending time with his family.
Brett Bennett
President - Southwest Region -
ASA Electrical
Brett started at distribution in Fort Collins CO @ Rexel in 2004 working Warehouse, Counter, Inside Sales and Outside Sales for them over a 5-year period. He went to work for the sales rep agency in AZ called SEGI as an outside salesman for Datacom lines in 2009 until October 2011 where he started his agency Critical Power Solutions (CPS) with the Eaton Power Quality line in AZ, NM, El Paso TX, and Las Vegas. He merged with ASA in 2017 and is now President of the Southwest Region. Outside of work Brett enjoys hitting the gym, reading about history, and spending time with his family.
Ken Polk
Principal- FGR Group
The vast majority of Ken’s career has been spent in the electrical industry. With experience at the contractor, manufacturer, and specialty distribution level, however, Ken has primarily served as an electrical manufacturers’ representative in the Texas and Oklahoma markets. He has held various roles at the rep level, including inside sales, outside sales, territory manager, sales management and executive leadership. Ken has a proven sales track record and exceptional relationship management skills. In his spare time Ken enjoys golfing, beach vacations and spending time with his family.
Rich Kuebler
President - Lake Michigan Sales
Rich Kuebler is the President of Lake Michigan Sales, founded in 2013, with over 40 years of experience in the electrical industry. He began his career in 1983 at Underwriters Laboratories and Littlefuse, Inc., before spending 15 years at Crouse-Hinds (Eaton), where he rose to Vice President of the Central/Western Region, managing a $70 million territory. Rich then served as Vice President of Sales at Appleton Electric (Emerson), overseeing a $200 million market in the U.S. and Canada. Known for his strong customer relationships and team leadership, he has extensive expertise in sales and management across all segments of the electrical industry.
Troy Glordan
Owner - Summit Sales & Marketing
Troy began his electrical sales career in 1985 at the wholesale and rep level, gaining knowledge in both inside and outside sales, for several different companies in Indiana and Kentucky. In 1997, along with two business partners, Troy opened Summit Sales and Marketing, where his attention to detail, has been put to use in the day-to-day operations of running a business, as well as covering a sale’s territory.
Over the past twenty-five years, Summit has grown from representing one manufacturer to representing its current line card of over 25 manufacturers. Led by Troy and his business partners, the Summit team has a proven record of growing sales and market share for their manufacturers by striving to provide excellent customer service. To help achieve this goal, operations expanded to include a 70,000 sqft warehouse, and four delivery trucks for the convenience of their customers in Indiana and Kentucky.
Troy has completed numerous classes sponsored by the factories he represents and by NEMRA and he is a 2002 CPMR graduate.
When he isn’t working, Troy enjoys doing small home repair projects for family and friends. Most weekends, he can be found at the golf course or at the river, boating and hanging out with family and friends.
Ben Contreras
Principal - Latin America Electrical Representatives
Principal - FGR Group
Principal at FGR Group and Latin America Electrical Representatives with 20 plus years of experience in the electrical industry. A proven track record of implementing and growing sales growth objectives domestically and internationally. Experience in working for and with Manufacturers, Manufacturers’ Representatives and Wholesale Electrical Distributors. Enjoys golfing, sports and spending time with family.
Peter Brook
Sales Manager - SERG, Inc.
Peter worked for an independent electrical distributor while attending Sam Houston State University. After graduating in 2011 with a Business Degree, he continued a career in the electrical industry, working from small independent distributors to large worldwide distributors holding different positions. He made the move over to Electrical Rep in 2016 and became Sales Manager of Southwest Electrical Rep Group in 2024. When he is not working, he enjoys watching/attending college football games and enjoying the water in his boat.
Gary Greenawalt
President - Delta Electrical Solutions
Gary has been in the construction and electrical industry for over 25 years. He has managed numerous construction projects throughout his career. For the last 15 years he has focused his efforts solely on the electrical industry and has grown the company from a heat cable specialty agency to a full-scale electrical rep covering Western PA and all of WV. Gary is known across the country as a heat cable expert with his engineering designs used from New Mexico to Vermont. He has managed relationships with architects, engineers, distributors and contractors providing "Service Beyond the Ordinary" to all of his customers. In his spare time, he enjoys golfing, woodworking and spending time with family, especially his grandchildren.
Scott Goodman
President - H&K Sales and Marketing
Scott joined H&K Sales in 2007, beginning his career at an inside sales desk while earning his business degree and a master's degree in civil engineering and global supply chain from the University of Washington (Go Dawgs). Scott grew up in the electrical industry, working in the warehouse over the summers in high school and learning the agency business from his father. He eventually took over as President and principal in 2021. In his free time, Scott loves golf, traveling, and spending time with his family.